Baycrest

The Brain Project 2019 Catalogue

Baycrest Health Sciences & Baycrest Foundation Publications

Issue link: http://baycrest.uberflip.com/i/1192168

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# N O B L A N K B R A I N S 11 MEDIA COVERAGE total press stories press media mentions (44 million increase from 2018) #NOBLANKBRAINS impressions MEDIA STORIES RANGING FROM ACROSS CANADA 146 Over 100 Million Over 12 Million "An artist from Regina has created a sculpture for The Brain Project. Megan Wappel's grandfather had dementia for many years before he died in May. "I don't want to say it was easy, but because of the representation of what it meant to me, it was just so wonderful and motivating to work on it." — "If you live in Toronto, you might notice some colourful sculptures all over the city. It's an urban invasion of brains. 50 pieces of art will be found around Nathan Phillips Square as part of The Brain Project, which aims at creating awareness for those with Alzheimer's and dementia." — Yahoo News, July 4 CTV News, June 30 "Carice van Houten (a.k.a. Melisandre in Game of Thrones) stopped by Baro to sign a mini brain, which will be auctioned off by The Brain Project." — Toronto Life, September 11 "The Brain Project is a good way for me to marry my art with philanthropy," says [Gina] Godfrey. "The project was actually started by my son Noah and his wife Erica, who were inspired by the Fabergé Egg Project in New York, and they came up with the idea of the brain sculpture in Toronto to create awareness and much-needed funds for brain health in support of Baycrest, a global leader in brain research." — Gina Godfrey, interviewed through Dolce Magazine, June 28

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