T H E B R A I N P R O J E C T 2 0 1 9
44
Hoax Couture was founded in 1985 by lawyer Chris
Tyrell and architect Jim Searle. Within a year, their
first fashion collection was available exclusively
through Holt Renfrew, and shortly afterward in
more than 40 stores internationally. They now run
a bespoke tailoring, fashion and costume design
business in Toronto. They have collaborated with
the National Ballet, and Citadel and Company has
commissioned them for numerous dance projects. In 2008, they designed
costumes for The Ruins Proclaim the Building was Beautiful for the San
Francisco Ballet's 75th anniversary. They have also designed costumes for
Canada's World Champion synchronized skating team, Nexxice.
LOVE ON THE BRAIN
By Jim Searle & Chris Tyrell for Hoax Couture
SPONSORED BY:
Artist Statement
By using antique buttons (gathered from their families' personal legacy
collections) to create the mosaic, this work evokes the sentimental
memories attached to clothing and related associations with special events
in the artists' lives.
