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In 2019, The Yogen Früz Brain Project was showcased across multiple channels
throughout the Greater Toronto Area. Promotion of the exhibit took place through:
• 515 movie theatre screens featuring The Yogen Früz Brain Project pre-show
commercial, complemented by magazine ads and lobby signage throughout
theatres, courtesy of Cineplex.
• Billboards donated by Outfront Media across Canada included locations such
as Yonge & Eglinton and Yonge & Dundas Square in Toronto, Halifax, Ottawa
and Vancouver.
• A travelling shadowbox wall was manufactured, housing nine curated brain
sculptures which were displayed at five different locations every week for the
month of August. High traffic location hosts included: Brookfield Place, Union
Station, Yorkville Village, MaRS and Oxford Richmond-Adelaide Centre.
Going Beyond the Exhibit
