Baycrest

8 T H E B R A I N P R O J E C T 2 0 2 0 Returning as the Title Sponsor, [The Serruya family] Yogen Früz could not be more proud to continue support for the extraordinary work of Baycrest. More than anyone, we understand what it's like to take an idea, see it through and watch it grow… Now, in its fifth year, the Yogen Früz Brain Project continues to flourish as a ground-breaking, conversation-starting campaign delivering the message of care and concern for brain health. With more than 564,000 Canadians living with Alzheimer's or other forms of dementia, we are all impacted. Whether we're caring for loved ones ourselves or learning about the experiences of friends and their families, we are all impacted. With aging populations, dementia is a significant public health concern worldwide and this affects us all. Dementia, however, is not a natural or inevitable consequence of aging and there are ways to help reduce the risk of cognitive decline. The first step is awareness that our ability to think could possibly change. The next is awareness that it is possible to reduce the risk. Knowing this, we want to do whatever we can to bring this subject to light. We are honoured to have the opportunity to support Baycrest Foundation and this important cause. And, we have the utmost respect for their dedicated team who work tirelessly and passionately to keep the conversation going. #noblankbrains This undertaking is not only exciting but it literally brings to life everything we believe in as well. For the future of vibrant and enduring communities, we are committed to inspiring positive change so we can all continue to live healthy and love life, at every age. The Serruya Family ü care. we care.

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