Baycrest

11 # N O B L A N K B R A I N S Media Coverage Total Media impressions "Campaigns such as the Yogen Früz Brain Project in support of Baycrest use sculptures to ignite conversations about brain health. The charitable art initiative forges a connection between artists, celebrities, researchers and the public to challenge the belief that dementia is a natural or inevitable consequence of aging." – Hamilton Spectator, November 1 "With all of us being home during quarantine, having something to do but also raise funds for Baycrest, is incredible. I really think that art's one of those global languages that everyone can relate to." – CTV News, May 25 "I wanted to be involved in the Brain Project because my own father had been diagnosed with dementia. While it affected him some days more so than others, I just wanted to be a part of something that would spread awareness for the cause, have some fun and fund further research." "It is well known that cardiovascular fitness is good for the heart, but staying in good health and exercising can also reduce the risk of dementia by 28%. A lot of people are not aware that there are over half a million Canadians today living with Alzheimer's or other forms of dementia and that number is only going to grow over the next few decades." "The brain health workout is a virtual bodyweight workout that encourages people to keep their brain health top of mind. The organization has teamed up with Barry's to make it happen." Total Media hits 15,982,558 44 Social Coverage (top left) @dothedaniel Impressions: 40,400 (bottom left) @notummymommy Impressions: 41,000 (right) @dothedaniel Impressions: 40,400 – Josh Cooper, President and CEO, Baycrest Foundation 680NEWS, September 6 & 7 – Mike Rennick, Artist Newstalk 1010, August 28

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