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# N O B L A N K B R A I N S
In the wake of the COVID-19 pandemic, The Baycrest Foundation launched
the Safeguarding our Seniors (SOS) Campaign to raise funds for critical
protective equipment to safeguard Baycrest residents, patients and
staff, and to support virtual programs such as e-Visits with families, and
telemedicine outreach to seniors in the community.
Given the enormity of the task to protect and care for Baycrest patients
and residents during the pandemic, proceeds from the 2020 Yogen Früz
Brain Project are being directed to the SOS campaign. To encourage
more people to support the SOS campaign and unleash their creativity,
the Yogen Früz Brain Project initiated a mini brain campaign. With a
$20 donation, supporters received a mini wood brain to decorate at
home using any medium of their choice, share on social media using
#SafeguardingOurSeniors and #NoBlankBrains, and then nominate
three friends to keep the challenge going.
The Yogen Früz Brain Project's mini brain campaign is another way
people of all ages can connect with one another through art and make
a lasting impact.
Mini Brain Campaign
