Baycrest

6 T H E B R A I N P R O J E C T 2 0 2 0 Baycrest is a global leader in geriatric residential living, healthcare, research, innovation and education, with a special focus on brain health and aging. Baycrest is home to a robust research and innovation network including the Rotman Research Institute, one of the world's top research institutes in cognitive neuroscience; the scientific headquarters of the Canadian Consortium on Neurodegeneration in Aging, Canada's largest national dementia research initiative; and the Baycrest-powered Centre for Aging + Brain Health Innovation, a solution accelerator focused on driving innovation in the aging and brain health sector. Fully affiliated with the University of Toronto, Baycrest provides excellent care for older adults combined with an extensive clinical training program for the next generation of healthcare professionals. Through these initiatives, Baycrest has remained at the forefront of the fight to defeat dementia as our organization works to create a world where every older adult enjoys a life of purpose, inspiration and fulfilment. We intend to pave the way for better approaches to healthy aging for the large baby boom population and the generations that follow. The Yogen Früz Brain Project is a thought-provoking and vital way to get people of all ages to talk about their brain health and ignite them to take action to fight Alzheimer's and related dementias by supporting Baycrest. Founded in 1918 as the Toronto Jewish Old Folks Home, Baycrest continues to embrace the long- standing tradition of all great Jewish healthcare institutions to improve the well-being of people in their local communities and around the globe. About Baycrest

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