Baycrest Health Sciences & Baycrest Foundation Publications
Issue link: http://baycrest.uberflip.com/i/141183
message from the baycrest foundation Board Chair and interim President NOW is the time to support THE future The strategic directions set out in the Next Generation of Baycrest are the same for both Baycrest and the Baycrest Foundation: leverage our strengths in order to enhance our ability to care for seniors; increase our impact worldwide; and generate revenue. Just as Baycrest is seeking ways to commercialize its "know how" to achieve greater financial stability, the foundation is making headway in our endeavours to move beyond our traditional donor base and find new avenues of support. In every generation and in every decade since it was founded on the values of Judaism almost 100 years ago, Baycrest has made remarkable contributions to the field of aging and seniors' health care, both locally and globally. International governments, universities, hospitals and long-term care facilities, from Beijing to Reykjavik, are looking to Baycrest for its expertise to help meet the escalating needs of the world's aging population. The Baycrest Foundation is extremely proud of Baycrest's considerable achievements and the place it has earned on the world stage, and we are excited to support Baycrest's aspiration to become the global leader in aging and the brain. 24 2010/11 Baycrest and Baycrest Foundation Annual Report The growth of our hockey tournament, the Scotiabank Pro-Am for Alzheimer's, exemplifies our efforts to gain national exposure for Baycrest while raising funds in new markets. With tournaments in Toronto, Edmonton and Calgary this year, the Pro-Am has raised more than $16 million since 2006. Expansion to Ottawa and Vancouver next year, and Montreal in 2013, will generate critical new revenue for Alzheimer's disease research and care. Women of Baycrest (WB) is also raising Baycrest's profile and garnering support from new individuals and corporations interested in finding ways to help women's brains stay healthy longer. This year's first academic symposium and upcoming public forum are introducing Baycrest to more people and gaining support for the WB's $5 million campaign. In two short years, this incredible initiative has raised close to $2 million.