Baycrest

Sharing knowledge with baby boomers We know that understanding how the aging process works and how our minds and bodies change over time is crucial for maintaining good health and preventing or delaying illness. In support of a growing desire by consumers to take responsibility for their own well-being, Baycrest is sharing its unique expertise in aging and the brain in a variety of formats. ones. This year, the series partnered with the Women of Baycrest to host an evening on women's brain health, and started webcasting each session live. The videos are available for viewing at Baycrest.org Smart aging tips for online readers Health-savvy middle-aged and older adults are signing up for our free Smart Aging e-newsletter (see Baycrest.org) which we send directly to more than 24,000 e-mail subscribers. The online publication taps into their keen interest in brain related research and provides evidence-based advice on how they can stay cognitively sharp as they age. Teaching you how to keep your brain sharp New magazine keeps readers in touch Our Aging, Innovation and the Mind Speaker Series with innovations remains a "standing room only" favourite with the pub- Our newly launched Baycrest Breakthroughs magazine lic. Again this year, the series showcased our leading provides expert advice on aging and the brain as well scientists and aging experts, in conversation with media as features on exciting new innovations developed personalities such as Dr. Marla Shapiro, Sandie Rinaldo, by our research and clinical enterprises. More than Libby Znaimer and Mary Ito. Talks covered a diverse 92,000 magazines reach readers. The online version range of topics including women's brain health, how to of the magazine is available at Baycrest.org. keep memory strong throughout the lifespan, the effect of a positive attitude on longevity, and the challenges and rewards that come with caring for elderly loved 13 Baycrest and baycrest foundation Annual Report 2009 | 2010

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