Business development at the Baycrest Academy
As one of Canada's leading research institutions, the Baycrest Academy is in a unique
position to leverage its considerable subject matter expertise in service of external
clients and partners. With the appointment of Michael Shaw as Manager of Business
Development in the fall of 2022, the Academy's business operations have been rapidly
increasing. The business development team is working in collaboration with financial
leadership, researchers, and clinicians to create the capacity and infrastructure to drive
sustained revenue generation and support the growth of the organization.
Below are just a few examples of what the business development team has achieved
since its inception:
• Created new educational products to support the care of older adults that are being
delivered in international settings, in collaboration with Baycrest Global Solutions.
• Curated a suite of core services spanning education, research, consulting, and content
development to accommodate a wide breadth of industry needs.
• Worked with KL-CARE to support industry partners' product development efforts
by integrating research and evaluation expertise with end-user feedback from
clinicians, clients, and older adults to optimize business case development, product
enhancements, and go-to-market strategies.
In the months ahead, the team looks forward to launching new, scalable offerings in
partnership with leaders across the Academy.
Visit baycrest.org/AcademyBusinessDevelopment
to learn more about business development at the
Baycrest Academy.
Michael Shaw, Manager of Business
Development at the Baycrest Academy
2022–2023 ANNUAL REPORT 35
