Baycrest

NEXT MARKET PARTNERING WITH ZOOMERMEDIA Baycrest and ZoomerMedia Limited have formed a new strategic co-branding and content partnership to inform and educate the public about the latest science on aging well, including brain health. Inside the Lab One of the initiatives resulting from this partner- ship is "Inside the Lab: The Latest in Aging and Brain Health" – a feature on ZoomerMedia's largest website, 50Plus.com. By drawing on Baycrest's robust library of expert articles on brain health, the latest research breakthroughs, and helpful clinical advice, the new section provides readers with all they need to know about the journey of aging and the best ways to ensure long-term wellness. The opening lineup of articles included: "How to get a whole brain workout," "Debunking brain myths: Does size matter?" and "Smart strategies to remember passwords and PINs." New articles are added on a weekly basis. New on-line tool for memory assessment At the 2011 ZoomerShow last October – a consumer show and lifestyle expo for people 45 and up – Baycrest and ZoomerMedia unveiled a prototype online self-assessment tool that enables aging adults to assess their thinking skills from the comfort and privacy of their home computer. The aim of the tool is to indicate whether an individual is experiencing normal age-related cognitive prob- lems, or those possibly indicative of a more severe impairment – such as mild cognitive impairment – that requires a visit to their doctor. WATCH BAYCREST IN CHINA Committed to improvement in health-care delivery, China is actively seeking partners from across the globe to help meet its growing demand for expertise and innova- tion in the life sciences, a sector where Ontario excels. Baycrest is proud to have been specifically identi- fied by the Ontario government (as a result of its 2010 Asia mission) to have globally recognized expertise in aging and senior care, that is increas- ingly of interest to the evolving Chinese and other developing nation health-care sectors. As a result of Baycrest's evaluation of the oppor- tunities to bring Ontario "know-how" in aging and senior care to China, strategic partnerships with health-care leaders in that nation were pursued. This past fall, Baycrest signed a letter of interest with Peking Union Medical College (PUMC) and we are creating a partnership to bring geriatrics knowledge to China. Often referred to as the 'Harvard' of China, PUMC is the country's largest and most respected health sciences centre. It includes seven hospitals, 17 institutes, six schools and five branches of the Chinese Academy of Medical Sciences. 2011/12 Baycrest and Baycrest Foundation Annual Report 31

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