Baycrest

NEXT CHAPTER RioCan Invests continued from page 33 The Baycrest/RioCan partner- ship is a rewarding one, added Sonshine. "People often see the publicity pieces after the Gala and ask about our participation as event sponsor. It gives me the opportunity to tell people outside the Baycrest community how Baycrest innovations are being shared locally, nationally and internationally – and about Baycrest's primary research fo- cus on memory and the execu- tive (frontal lobe) functions of the brain, both in normal aging and in the presence of diseases and conditions which affect the brain, such as Alzheimer's dis- ease and other dementias." Sonshine says it is a pleasure and a privilege to be associated with Baycrest, both person- ally and professionally. "I know how hard the gala dancers, the hockey players and Women of Baycrest work to raise much needed funds that benefit not only Baycrest's clients, but people all over the world. I am proud that RioCan is involved with many different Baycrest initiatives again this year." GALA RAISES $1.5 MILLION TO SUPPORT INNOVATIONS IN AGING The Baycrest Foundation's signature fundraising gala, Dancing With Our Stars, on March 29, 2012 was a resounding success raising over $1.5 million to support Baycrest innovations in aging and brain health. Four courageous community members stepped up to the challenge of raising money for Baycrest while practising with their professional dance instructors for the competition. Based on money raised, the judges' scores, and the audience's votes, the winner was Warren Kimel, chair of the Foundation Board. His talented rivals were: Mark Cohon, Canadian Football League commissioner; Keith Pelley, president of Rogers Media; and, community leader and philanthropist Sarah Perlis. Adding to the evening's entertainment were host Andrea Martin and celebrity judges Rex Harrington, Dina Pugliese and Jean Marc Genereux. Evening host Andrea Martin with (from left) Mark Cohon, Keith Pelley, event co-chairs David Cynamon and Honey Sherman, Sarah Perlis and Warren Kimel. WHY SCOTIABANK SUPPORTS THE HOCKEY PRO-AM Scotiabank is known as "Canada's Hockey Bank," says John Doig, senior vice-president, Toronto Region. "Becoming the title sponsor of the Pro-Am across Canada was a natural fit. One of the underpinnings of Scotiabank's uniquely Canadian marketing strategy is community support in health and fitness, sports, arts and culture. We have seven million plus customers in Canada and can take the Baycrest message to them, raising awareness and ensuring funds continue to flow to support research and care in Alzheimer's and related dementias." 34 2011/12 Baycrest and Baycrest Foundation Annual Report

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