10 T H E B R A I N P R O J E C T 2 0 1 6
M E D I A & S TAT S
Sessions
(Visits to the site):
52,497
Pageviews:
167,585
Users:
34,669
People's Choice Award
Total votes: 8,693
Top artist:
1,516 votes
Organization Impressions*
The Brain Project 21.4 M**
Open Streets TO 11.8 M
Artscape 6.4 M
MOCA Canada 3.6 M
Buskerfest 3.2M
Art Battle 3.0M
*Impressions calculated as global numbers
to show total impact of social activation.
**Evidence of infl uencer/media involvement, as
Brain Project has less mentions, but more impressions.
HBC Toronto Flagship Store Jan – Aug: 7,406,442 visitors 1 sculpture
(Queen West) Aug Only: 129,812 visitors
The PATH 200,000/day 13 sculptures
Billy Bishop Airport 250,000/month 1 sculpture
Union Station 200,000/day 5 sculptures
Nathan Phillips Square 5,000/day 25 sculptures
Most visited artist page:
Total # of
media stories:
Total Media Reach:
5,677 pageviews
Website Statistics:
Brain Project Share of Voice:
Hospital Fundraising & Cause Marketing Impressions
Brain Project Display locations - Foot Traffi c:
*All statistics current as of September 12, 2016
176
134,170,852
34,669
