# N O B L A N K B R A I N S
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M E D I A C O V E R A G E
280,588
TOTA L C O M M E R C I A L R E A C H
88
TOTA L P R E S S S TO R I E S
MEDIA STORIES RANGING FROM ACROSS
CANADA, THE UNITED STATES AND EUROPE
629,202
IMPRESSIONS
2,816,908
#noblankbrains
272,021
@TheBrainProj
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,820 ,684 P R E S S M E D I A I M P R E S S I O N S
COMMERCIAL AIRED ON 498 CINEPLEX SCREENS THROUGHOUT ONTARIO
"The artists get to showcase their work
outside traditional galleries, expanding
their audience. The funds raised—from
corporate and private sponsors, online
donations and from the sale of sculptures
at the end of the exhibit—help researchers,
patients and clients at Baycrest."
Toronto Star
9,600,000 reach
"The TELUS Health Brain Project, which is
now in its second year, allows us to continue
a public conversation about the importance
of brain health and reflect on the impact
brain health challenges can have on our lives
and the lives of our loved ones."
Best Health Online
1,200,000 reach
"Gina Godfrey's latest art creation was
a no-brainer. The Torontonian is among
100 artists from around North America
who made brain sculptures for the second
annual edition of The TELUS Health Brain
Project which raises awareness and money
for research into brain health and aging at
Baycrest Health Sciences."
Toronto Sun
2,000,000 reach
"With the slogan No Blank Brains,
artists and celebrities have transformed
plain brain sculptures into creative and
thought-provoking pieces of public art
installed across Toronto.
"
National Post
2,551,000 reach
"It is brain power of a different
kind, an artistic approach to
Alzheimer's now decorates
the streets of Toronto."
CBC Morning News
1,773,600 reach
"Kaye's work is currently on display in
Toronto as part of Baycrest Foundation's
The TELUS Health Brain Project, a public
art initiative that raises awareness about
Alzheimer's and other forms of dementia,
by featuring 100 brain sculptures designed
by notable artists and celebrities from
across North America."
CBC Morning News
1,100,000 reach
