Baycrest

T H E B R A I N P R O J E C T 2 0 1 7 4 spaces in the summer of 2016 before the collection was brought together at Yorkdale Shopping Centre. Through corporate support and donations from the community, the project raised $1.3 million. As you will see on the following pages, the second iteration was an equally stunning and colourful feast for the senses. It featured another diverse group of sculptures presented in highly visible locations around Toronto, and then assembled once again at Yorkdale, where viewers could experience the full scope of this breathtaking project under one roof. To coincide with Canada's 150th anniversary, a number of Great Canadian Minds took part in the creation of brains that represent their legacy. Contributing icons included broadcaster Peter Mansbridge, skating star Kurt Browning, sing- er-songwriter John Mann, hockey legend Wayne Gretzky, 'Man in Motion' Rick Hansen and Mila Mulroney, a champion of charitable causes and wife of Canada's 18th prime minister. Once again, the TELUS Health Brain Project was fortunate to have "Suits" television actor Sarah Rafferty assume the role of Global Ambassador. "I was honoured to be asked to represent the Brain Project and work closely with Baycrest," she said. "Brain health is a cause near and dear to my heart. I lost my grandmother to Alzheimer's. It is my sincere hope that our children can grow up in a world without Alzheimer's and dementia." Rafferty joined a spring kickoff event featuring an energetic panel discussion on brain health with Baycrest President and CEO Dr. William Reichman, Co-Chair Ben Mulroney and artists London Kaye and Nick Sweetman. While the sculptures were on display, an estimated 16 million people stopped to admire them, read the descriptions and consider the importance of brain health in their own lives. Over 4,500 voted for their favourite sculpture and thousands more shared images on social media. "The TELUS Health Brain Project has had a tremen- dous impact. In addition to heightened awareness, it raises critical funds for the essential work at Baycrest to preserve memory and cognitive function and to provide care for people who live with Alzheimer's and other forms of dementia," said Baycrest Foundation President and CEO Josh Cooper. "We are grateful to everyone who made this possible—TELUS Health, our many sponsors and donors, the committee, artists, the venues and people in the community who embraced this exhibit and share our vision for better health outcomes for people of all ages." "It is my sincere hope that our children can grow up in a world without Alzheimer's and dementia."

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